FORGE Knowledge Library
The frameworks, systems and playbooks behind FORGE.
A working library for leadership coaches. Every resource is drawn from real FORGE engagements and the Business MRI.
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25 resourcesFrameworksComing Soon
The FORGE Operating System
The five-pillar business system: Find, Optimize, Reach, Grow, Expand. How each pillar compounds into a predictable pipeline.
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FrameworksComing Soon
Business MRI Diagnostic Framework
The six diagnostic layers we use to score positioning, offer, authority, conversion, delivery and operations.
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FrameworksComing Soon
Discovery Call Framework
Opener, discovery, positioning, close. The call structure we use to qualify, diagnose and close senior buyers.
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TemplatesAvailable
LinkedIn Connection Requests
Warm, specific connection notes that get accepted by leadership coaching clients.
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Cold DM Templates
Problem-first and outcome-first first DMs written for leadership coaches.
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Follow-up Message Templates
Short, human follow-ups built to reopen a stalled conversation without pressure.
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LinkedIn InMail Templates
InMail copy that respects the reader's time and gets a reply from senior buyers.
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LinkedIn Headline Templates
Headline formulas for leadership coaches. Positioning first, keywords second.
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About Section Templates
Story, proof, offer and CTA frameworks that turn a profile visit into a booked call.
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ChecklistsComing Soon
LinkedIn Profile Checklist
Headline, banner, About, featured, experience and the small details that decide whether prospects book.
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Weekly Pipeline Checklist
The one-page cadence we run inside FORGE: what to post, who to message, what to review each week.
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Pre-Launch Offer Checklist
The 22 checks we run before a leadership coaching offer goes live to the market.
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GuidesComing Soon
LinkedIn Authority Guide
How leadership coaches build authority without posting every day.
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LinkedIn Outreach Playbook
The exact outreach sequences we use inside the FORGE Accelerator, with the reply logic behind each step.
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Objection Handling Guide
Real objections from real calls. What the objection actually means and how to answer in one or two lines.
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Case StudiesComing Soon
$7,000 AUD closed in week two
How a coaching client closed a $7,000 AUD package paid in full, two weeks into the programme.
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Case StudiesComing Soon
Agency BD rebuild
13 months rebuilding BD for a design and software agency. $300 projects turned into $27,000 engagements.
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Business SystemsComing Soon
Weekly Operating Rhythm
The Monday-to-Friday cadence for leadership coaches running a lean solo practice.
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Business SystemsComing Soon
Client Delivery System
How to structure engagements so delivery scales without adding headcount or hours.
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LinkedInComing Soon
LinkedIn Content Calendar
Themes, hooks and the weekly cadence that compounds into inbound for leadership coaching offers.
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LinkedInComing Soon
Why leadership coaches struggle on LinkedIn
The three reasons senior operators post consistently and still get zero inbound, and what to fix first.
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SalesComing Soon
Call-to-Action Examples
The CTAs we test at the end of posts, DMs and About sections when we want a reply, a booking or a save.
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SalesComing Soon
Pricing Conversation Scripts
How to introduce, defend and expand pricing on live sales calls without discounting.
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AIComing Soon
AI Growth Team Blueprint
The stack of AI agents we deploy to research prospects, draft outreach and prep discovery calls.
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AIComing Soon
Prompt Library for Fractional Operators
Working prompts for positioning, ICP definition, offer sharpening and post drafts.
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Start With Diagnosis
Resources give you the tools. The MRI tells you which tool you need first.
Book a Free Business MRI to identify the main constraint in your business before trying to fix everything at once.
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