Resources

Free LinkedIn Resources for Fractional Executives & Executive Coaches

Startup Growth Launch publishes practical LinkedIn resources built specifically for fractional executives and executive coaches. Every guide, template, checklist, and playbook here comes out of real client work inside the SGL 12-Week Programme. If it earns results with real clients, it eventually shows up on this page.

Featured Guides

Start here

The three guides that cover the whole picture: authority, outreach, and the weekly cadence that turns a profile into a pipeline.

LinkedIn Authority Guide
Coming Soon
How fractional executives and coaches build authority on LinkedIn without posting every day. Positioning, proof, and the content that actually earns inbound.
LinkedIn Outreach Playbook
Coming Soon
The exact outreach sequences we use inside the SGL 12-Week Programme. Connection notes, first DMs, follow-ups, and the reply logic behind each step.
Weekly LinkedIn System
Coming Soon
A one page weekly cadence for fractional executives and coaches. What to post, who to message, and how to run your pipeline in under 60 minutes a day.
Checklists

Audit yourself in an afternoon

Fast, opinionated checklists you can run against your own profile and pipeline. No fluff.

LinkedIn Profile Checklist
Coming Soon
The profile audit we run on every free audit call. Headline, banner, About, featured, experience, and the small details that decide whether prospects book.
Templates

Copy. Personalise. Send.

Messaging and profile templates written for senior buyers. Same copy we use inside client work.

LinkedIn Connection Requests
Available
Warm, specific connection notes that get accepted by fractional buyers and coaching clients. Copy, paste, personalise.
Read the resource →
Cold DM Templates
Available
First DMs written for fractional executives and executive coaches. Problem-first and outcome-first variants for every ICP.
Read the resource →
Follow-up Message Templates
Available
The follow-up scripts we use when a prospect goes quiet. Short, human, and built to reopen a stalled conversation.
Read the resource →
LinkedIn InMail Templates
Available
InMail copy that respects the reader's time and gets a reply. Written for senior buyers, not for volume.
Read the resource →
LinkedIn Headline Templates
Coming Soon
Headline formulas for fractional CEOs, COOs, CFOs, CMOs, CTOs, CROs and every kind of executive coach. Positioning first, keywords second.
About Section Templates
Coming Soon
About section frameworks that turn a profile visit into a booked call. Story, proof, offer, and the call to action that actually works.
Call-to-Action Examples
Coming Soon
The CTAs we test at the end of posts, DMs, and About sections. What to say when you want a reply, a booking, or a saved post.
LinkedIn Content Calendar
Coming Soon
A simple content plan for fractional executives and coaches. Themes, hooks, and the weekly cadence that compounds into inbound.
Playbooks

What to do on the call

The call frameworks that decide whether a prospect closes. Structured, tested, and short enough to actually use.

Discovery Call Framework
Coming Soon
The call structure we use to qualify, diagnose, and close. Opener, discovery, positioning, close, and how to handle the price question.
Objection Handling Guide
Coming Soon
Real objections from real calls with fractional buyers and coaching prospects. What the objection actually means and how to answer in one or two lines.
Case Studies

Real outcomes, documented

What actually happened, in detail. Numbers, timelines, and the specific moves that produced the result.

$7,000 AUD closed in week two
Coming Soon
How a coaching client closed a $7,000 AUD package paid in full, two weeks into the programme, after reframing a discount request in two lines.
Agency BD rebuild
Coming Soon
13 months rebuilding the entire BD process for a design and software agency. $300 projects turned into $27,000 engagements.
Articles

Short reads on LinkedIn client acquisition

Focused pieces on the specific problems fractional executives and coaches face when they try to sell through LinkedIn.

Why fractional executives struggle on LinkedIn
Coming Soon
The three reasons senior operators post consistently and still get zero inbound, and what to fix first.
Why executive coaches should stop relying on referrals
Coming Soon
Referrals are a bonus, not a pipeline. How to build a LinkedIn system that produces a predictable flow of qualified coaching calls.
Videos

Coming soon

Short video teardowns of real profiles, DMs, and calls. In production.

Profile teardown series
Coming Soon
Short teardowns of real fractional and coach profiles. What is working, what is quietly costing them calls, and what to change first.
DM breakdown series
Coming Soon
Real DM threads reviewed line by line. Why replies happen, why they stop, and how to fix the ones that stall.
FAQ

Common questions

Who are these resources for?
Fractional executives (Fractional CEOs, COOs, CFOs, CMOs, CTOs, CROs) and executive coaches (leadership, business, career, performance, sales) who want more clients from LinkedIn. Every resource is written for that audience, not a general LinkedIn audience.
Are they really free?
Yes. No email required to read the templates already published. Some of the deeper guides are being written now and will be released as they are ready.
How often are new resources added?
New resources are added as they are built inside client work. If a framework earns real results in the SGL 12-Week Programme, it becomes a public resource.
Can I use these with my own clients?
The templates and checklists are for personal use to grow your own practice. If you want to use them inside a paid programme you run for others, message on LinkedIn first.
What if I want the full system, not just the templates?
That is the SGL 12-Week Programme. Everything on this page is a slice of that programme. The programme brings it all together one to one on your real pipeline.
How do I get notified when new resources launch?
Follow Rayhan Bhatti on LinkedIn. New resources are announced there first.

More context lives on the homepage, the about page, and the programme page.

Work With Me

Want the full system, not just the templates?

Get your free LinkedIn audit. Five minutes, recorded on your actual profile, yours to keep either way.

Get Your Free LinkedIn Audit