About

Ten years of closing. Now in your corner.

I am Rayhan Bhatti. I built Startup Growth Launch to give fractional executives and executive coaches a real LinkedIn client acquisition system, coached one to one. 10 plus years in B2B sales, business development, and building pipelines for agencies and service businesses.

10+

Years in Sales

$27K

Single Project Close

PKR Monthly Peak

Age First Sale

The Story

Why Startup Growth Launch exists

Age 13, Lahore. Bought a SIM card for 50 rupees and sold it for 675 the same week. Nobody taught me sales. The street did.

The next ten years were B2B sales for agencies and service businesses. No degree. Cold outreach to signed contract, every step, on other people's pipelines.

2025 nearly ended it. Three clients in a single year did not pay. Then the Upwork account went overnight. Started again with one LinkedIn profile and ten years of receipts.

Earlier this year my first coaching client closed a $7,000 AUD package, paid in full, two weeks into working together. Her prospect asked for a discount. We answered with two lines.

That is the work now. Fractional executives and executive coaches sell trust. Trust gets built on LinkedIn and gets won or lost in live conversations. The conversation part is what I have done for ten years. The system part, the rebuilt profile and the four agents, is what I built to feed it. That is why Startup Growth Launch exists, and why the SGL 12-Week Programme is delivered one to one.

Rayhan Bhatti

Startup Growth Launch · Lahore, Pakistan

Why Trust Me

What ten years actually looked like

Every claim here maps to work I have done, not theory I have read. If any of it needs proof on a call, I bring the receipts.

10+ years in B2B sales

Cold outreach to signed contract across call centers, freelance marketplaces, medical equipment, logistics, design, and software. Real quotas, real close rates, real accountability.

Business development for agencies and service businesses

Sole BD hire for a design and software agency for 13 months. Restructured the entire BD process end to end. $300 projects turned into $27,000 engagements. $3K months turned into $12K individual project sizes.

Building client acquisition systems

Every role has been the same job in a different wrapper: build the system that produces qualified conversations, then close them. Positioning, outreach, content, pipeline tracking, close mechanics. All of it.

Worked across industries and buyer types

Founders, operators, procurement teams, executives, medical buyers, agency clients. Learned early that the framework is not the point. The specific language your specific buyer uses is the point.

Real client outcomes

First documented result from the current programme: a coaching client closed a $7,000 AUD package paid in full in week two, after a discount request was reframed in two lines. Prior peak on a service business: 3 million PKR per month before an external market shutdown.

Experience

A decade across industries

2008

First sale — SIM card, 50 rupees in, 675 out

7th grade. Lahore. The instinct that everything that followed is built on.

2016

Left the CA programme with 6 papers cleared

Kept the frameworks. Left the credential. Moved into full-time sales.

2016–20

Call centers, Fiverr, medical equipment, logistics

Built pipelines across industries. A dispatch company hit 3 million PKR a month before a government ban killed the market overnight.

2020–24

Sole BD hire — design and software agency

13 months restructuring their entire BD process. $300 projects became $27,000 engagements. $3K months became $12K individual project sizes.

2025

Stopped building for other people. Started building for myself.

Three companies didn't pay. The agency closed. Rebuilt from scratch and launched Startup Growth Launch for fractional executives and executive coaches.

Philosophy

The thinking behind the 12-week programme

Fractional executives and executive coaches do not have a lead generation problem in the ordinary sense. They have a trust problem, a positioning problem, and a close problem. The programme fixes them in that order.

The best service providers should not have to chase clients.

When the right system is in place, clients come to you. Chasing is a signal that something in the positioning, the content, or the outreach is broken — not that the market does not want what you offer.

A strong system makes selling feel like a very different conversation.

When someone arrives having already seen your content, understood your positioning, and self-selected as a potential client, the discovery call starts from a completely different place. That is what the system builds toward.

1-on-1 is the only way to coach this properly.

Everyone's pipeline is different. Everyone's buyers use different language. Everyone's close leaks in a different place. Group programmes give frameworks. 1-on-1 coaching finds and fixes the specific thing that is costing you clients right now.

You give away the secrets. You sell the implementation.

The frameworks are not proprietary. The system, built for your specific voice and your specific buyers, is what makes the difference. That is what I sell.

The Coaching Approach

How every session works

Every session starts with what is actually happening in your pipeline right now. Not hypotheticals. Not generic frameworks. The real thing.

Review what happened since last session

What DMs were sent. What calls happened. What content went out. What the results were. We start with data, not feelings.

Diagnose what is leaking

Real DM threads reviewed. Real call transcripts analysed. Real content performance checked. The specific place where clients are being lost is identified precisely.

Build the fix in the session

Not homework. The correction happens during the call. The new DM script, the revised call opener, the different framing — built together before the session ends.

Deploy before next session

What was built gets used immediately. The next session starts with results from the previous week's changes, not a blank slate.

Who I Work With

Two groups. One shared problem.

Fractional executives who left corporate to build something on their own terms and are still chasing every client. Executive coaches with proven methodologies and pipelines dependent on referrals that arrive when they feel like it. Both share the same two problems: LinkedIn is not generating inbound, and the close is leaking. Both are what the 12-week programme fixes.

Fractional executives

Fractional CEOFractional COOFractional CFOFractional CMOFractional CTOFractional CRO

Coaches

Executive CoachLeadership CoachBusiness CoachCareer CoachPerformance CoachSales Coach

I do not work with people who are just starting out and have no offer yet. The system works best when there is a real offer, some market experience, and at least one client who can speak to the quality of your work.

If that is you, the free audit is the right first step.

FAQ

Questions people ask before we start

Why do you only work with fractional executives?

Fractional executives sell trust and expertise, not a product. Their buyers are other operators who make decisions after seeing consistent thinking, proof, and clear positioning. That is exactly what a LinkedIn client acquisition system is built to produce. Working in one lane means the profile, content, outreach, and close are tuned for how these buyers actually decide.

Why do you only work with executive coaches?

Executive coaches have deep methodology and real client outcomes but usually a pipeline that depends on referrals arriving when they feel like it. LinkedIn is where their buyers already read, compare, and pick a coach. A focused system replaces the wait with a steady inbound channel and a stronger close on the calls they do get.

Why LinkedIn instead of other channels?

LinkedIn is the one place fractional executives, senior operators, founders, and decision-making buyers already spend time reading. Search and AI tools also index LinkedIn heavily, so a strong profile and content footprint compounds. For this audience, one well-run LinkedIn system beats juggling five weaker channels.

Who is not a fit for the programme?

People with no offer yet, no market experience, and no prior client outcomes. The system amplifies clarity that already exists; it does not invent an offer. If you are still figuring out who you help and what you charge, do that first, then come back.

Why 1-on-1 instead of a course or group programme?

Every pipeline leaks in a different place. Your buyers use different language than the next person. A course gives frameworks. 1-on-1 coaching finds the specific reason clients are not closing this week and fixes it in the session. That is why the programme is delivered one to one, twelve times.

What kind of results have clients seen?

First documented result from the current programme: a coaching client closed a $7,000 AUD package paid in full in week two. Prior to the programme, ten years of B2B sales work included turning $300 agency projects into $27,000 engagements and taking one service business to a peak of 3 million PKR per month.

What is the philosophy behind the 12-week programme?

Fix positioning and profile first, build content and outreach that match how your buyers actually decide, then fix the close on real conversations from your real pipeline. Twelve weeks is long enough to run a full loop of prospect, conversation, and close, and short enough to stay focused.

More context lives on the homepage, the programme page, and in the free LinkedIn templates.

Work With Me

Start with the free audit

Get your free LinkedIn audit. Five minutes, recorded on your actual profile, yours to keep either way.

Get Your Free LinkedIn Audit

Prefer to read first? Start on the homepage, then the programme details.