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Free 30 Minute Diagnostic

The FORGE Business MRI

Find the one constraint holding your practice back. Free, 30 minutes, no pitch.

Book Free Business MRI

Built for leadership coaches. No pressure. No generic advice.

The Promise

The one thing costing you clients, named plainly.

You walk out with a Business Health Score, a FORGE Score across five areas, your biggest constraint named, your biggest opportunity named, and a 90 day roadmap.

You also get an honest answer on whether you even need the Accelerator. Sometimes the right answer is not yet. That is rare in this industry, and it is exactly why it builds trust instead of burning it.

Who It Is For

Built for leadership coaches.

The Coach We Work With
Leadership coaches working privately with senior managers and directors. One on one, private pay, built around visibility and influence rather than a cohort or a corporate contract.
The Coach We Do Not Work With
Corporate programme coaches selling cohorts into HR budgets, group and cohort-based delivery models, and anyone still without an offer in market.
What We Review

The five FORGE stages.

The MRI examines the whole client acquisition system in sequence, not just LinkedIn.

FIND
Find
Do you know exactly who you help and what transformation you create.
OPTIMIZE
Optimize
Is your offer priced and packaged clearly.
REACH
Reach
Does your LinkedIn speak to senior managers or to other coaches.
GROW
Grow
What happens on your chemistry calls, and where do they go quiet.
EXPAND
Expand
Can your practice run without you chasing every single lead.
What You Leave With

Clarity, priorities, and a next step.

Business Health Score
A score out of 100 showing where the practice stands today.
FORGE Score
A score across each of the five FORGE areas so you see exactly where the leak is.
Biggest Constraint
Named plainly. Not 'LinkedIn isn't working' but the real thing underneath it.
Biggest Opportunity
Named just as plainly, so you know where the fastest lift lives.
90 Day Roadmap
The order to fix things in, phase by phase, so nothing runs in parallel.
How It Works

Four steps. Thirty minutes live.

01
Step 1: Intake
5 minutes. Where your practice stands today, what you charge, and how clients actually find you.
02
Step 2: Scan
15 minutes. We score each FORGE area: Find, Optimize, Reach, Grow, Expand.
03
Step 3: Diagnosis
10 minutes. What's actually costing you clients, what you've already tried, and what changes if nothing changes for another year.
04
Step 4: Report
Your Business Health Score, FORGE Score, biggest constraint, biggest opportunity, and a 90 day roadmap.
What Makes It Different

Not a LinkedIn audit. A whole-system diagnosis.

A LinkedIn audit looks mainly at your profile, content, banner, headline, About section, and calls to action.

The Free Business MRI looks at the whole client acquisition system. LinkedIn may not be the real problem. The real constraint could be:

  • Positioning
  • Offer clarity
  • Authority
  • Outreach
  • Sales conversion
  • Follow-up
  • Execution systems

The MRI helps identify where the real problem begins before time is spent fixing the wrong thing.

After the MRI

Three paths forward.

There is no obligation to join FORGE.

1
You implement the priorities yourself.
2
You need one focused fix before considering the Accelerator.
3
The Accelerator is the right implementation path for your practice.
4
The honest answer is not yet, and we tell you that too.
Frequently Asked

Questions about the MRI.

What is the Free Business MRI?
A private 30 minute diagnostic for leadership coaches. We review your positioning, offer, LinkedIn authority, client acquisition, sales conversations, and systems to name the one constraint limiting growth the most.
Is it really free?
Yes. The Business MRI is currently free. You walk out with a Business Health Score, a FORGE Score across five areas, your biggest constraint, your biggest opportunity, and a 90 day roadmap.
Is this a sales call?
No. The purpose is to understand your practice and name the primary constraint. If the Accelerator is the right next step it may be discussed after the diagnosis, but there is no obligation.
What if I am not ready for the Accelerator?
Sometimes the honest answer is not yet. That is rare in this industry and it is exactly why it builds trust instead of burning it. We will tell you that plainly.
How long does it take?
5 minutes of intake, 15 minutes of live scoring, 10 minutes of diagnosis. You leave with the report and the roadmap.
Who is it for?
Leadership coaches working privately with senior managers and directors. Not corporate programme coaches selling cohorts into HR budgets.
What should I prepare?
Have your LinkedIn profile open when we connect. That is enough to run the scan.
Book Your Session

BOOK FREE BUSINESS MRI

Choose an available time below. You will receive a short intake form after booking.

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