What should you know before choosing a package?

Comment to Close is a one on one LinkedIn programme for leadership and executive coaches who sell their own programmes privately, one on one, in cohorts or through webinars. ICF and PCC credentialed coaches are welcome. In house or HR employed coaches whose revenue comes from HR or corporate learning and development budgets and procurement cycles are not a fit. The four steps are Comment, DM, Book and Close. You build a warm path from the posts your buyers read to paid clients, without cold outreach.

Comment to Book covers your profile, your Comment Agent and your DM strategy over 30 days. It gets the first three steps working and does not cover the close. Comment to Close adds the close framework, all six agents and the full 12 milestone system over 12 weeks.

Take the Comment to Close Scorecard first. If your weakest step is Comment, DM or Book, start with Comment to Book. If it is Close, Comment to Close is the one.

No. A thoughtful comment on a buyer's post is the warm way in. Your DM picks up from that comment with a real question, not a pitch.

The Comment Agent helps write thoughtful replies in your voice. We set it up around your expertise and the buyers you want to reach. You review the comments and choose what to post.

No. Comment to Book focuses on Comment, DM and Book. Comment to Close adds a close framework built on your real discovery calls and the rest of the system.

Comment to Book is $1,500 paid in full or 2 payments of $750. The second payment is due 15 days after the first. Comment to Close is $4,999 paid in full or 3 payments of $1,833, $5,499 total.

The Business MRI is 15 minutes, free, with no pitch. We spend 3 minutes on intake, 7 on the scan and 5 on diagnosis. Your report is sent after the call.

Six questions, about 45 seconds. You get a score out of 100 and the one step where your pipeline leaks: Comment, DM, Book or Close. Bring your score to the free Business MRI call.

No. The free extension guarantee applies to Comment to Close only. Comment to Book has no guarantee, and results depend on you doing the work.

Leadership and executive coaches who sell their own programmes privately to senior managers, directors and executives, one on one, in cohorts or through webinars, with a proven methodology and an offer already in market. ICF and PCC credentialed coaches are welcome.

In house or HR employed coaches whose revenue comes from HR or corporate learning and development budgets and procurement cycles. People still figuring out their offer, anyone looking for a done for you posting service, and anyone who wants a tactic pack instead of a system. If you don't want direct, specific feedback on the parts of your business that aren't working, FORGE isn't the right fit. Coaches who sell their own cohorts, webinars or one on one work are a fit.

Good. Most people who apply do. FORGE isn't about starting from zero. It's about making an existing business more predictable. When there's already an offer and a track record, the MRI has evidence to work with and the programme has traction to build on.

Take the Scorecard first, then bring your score to the free 15 minute Business MRI. We review the evidence and name the one step to fix first.

Most LinkedIn coaching is content coaching. Comment to Close covers Comment, DM, Book and Close. Content supports a real client acquisition path. The work uses your profile and your real conversations. Fixing content alone rarely fixes the pipeline.

Neither, and that's deliberate. A course gives you material. Consulting gives you deliverables. FORGE gives you a running operating system you keep after the engagement ends, built with you, owned by you, and run every week.

Because the constraint is always specific. Group programmes teach the average lesson to the average operator. FORGE tunes the same operating system to your offer, your market, and your calendar. That only works with attention.

An agency runs activity on your behalf. When the retainer ends, the pipeline ends with it. FORGE builds the system inside your business, so the asset you finish with (positioning, offer, motion, and cadence) is yours. Agencies produce output. FORGE produces capability.

No. Cadence matters more than volume. Most FORGE operators run a rhythm of two to four considered posts a week alongside targeted outreach. The goal is a compounding signal, not a content treadmill.

Plan for around three to five hours a week. That's one working session with me, plus focused execution on the current milestone. It's a working programme, not a passive one. If your calendar can't hold that, this isn't the right season for it.

No. AI accelerates the mechanics of research, drafting, iteration, and analysis, but the point of view, judgement, and trust are yours. FORGE uses AI inside a brand led by you, never as a replacement for it.

A sharper offer, a positioning that a specific buyer recognises, a working outreach and content motion, and a measurable lift in qualified conversations over the 12 weeks. Revenue outcomes follow the system, but they depend on your market, price point, and sales close, which is why no honest operator guarantees them.

Revenue is not guaranteed. Comment to Close has a free extension guarantee, with the full terms on its programme page. That guarantee does not apply to Comment to Book.

Take the Scorecard first. The Business MRI identifies the one constraint limiting growth the most. Progress is measured against the 12 milestones and weekly metrics like qualified conversations, discovery calls, close rate, and offer clarity. Progress is visible, not visible in the numbers.

You keep the system and the assets built during the programme. Most run it themselves once the 12 weeks are complete. Any further work can be discussed with Ray.