The Offer

The SGL 12-Week Programme

12 sessions. 90 minutes each. 1-on-1. Built around your calls, your pipeline, and your specific buyers. Not a course. Not a cohort. Not recorded content.

1-on-1 Only12 Weeks18 Hours Total$4,999
12 sessions · 90 minutes each · 1-on-1 · Weekly · Extra time given if a session needs it
Five new clients accepted every three months. Rolling intake.
Apply for Your Free Audit

Free audit → Free 15-min call → Programme starts the following week.

What Makes This Different

Every session is built around what is happening in your pipeline right now

Most programmes give you frameworks and leave you to figure out how they apply to your situation. This is not that.

Every session starts with what is actually happening. Your DMs. Your calls. Your content. Your objections. We work on the real thing, not hypotheticals.

By the end of 12 weeks you have not just learned a system. You have built one — calibrated to your voice, your ICP, and your offer. The four AI agents keep it running on 30 minutes a day after the programme ends.

This is for fractional executives and executive coaches who are done with theory and ready to build something that actually works.

The Programme

What we build, week by week

Six phases, two weeks each. Orange phases build the system. Blue phases build the close.

Wks 1–2AI Agents Built First
All four AI agents built and calibrated to your voice and your buyer before anything else starts. You go into week three with the tools already running.
Wks 3–4Profile, Positioning, Content Calendar
Profile rebuilt, positioning clarified, and your 30-day content calendar built with the agents already running.
Wks 5–12Sales Calls, DM Threads, The Close
Content runs through the agents while we work your real sales calls and DM threads. Close framework corrected on actual conversations. Tracked toward 2 to 3 closes a month.

The week structure above is a starting point. Every client starts with an evaluation in week one so we know exactly where to begin. The order is built around you.

What You Get

Everything included

Done-for-you LinkedIn profile rebuild (headline, About, featured section, experience)
30-day content calendar built for your specific ICP
Outreach playbook with cold DM scripts, two versions per prospect type
All four AI agents built and calibrated to your voice and your buyer
Real call transcripts and DM threads reviewed and corrected throughout
Close framework taught and corrected on your actual conversations
Direct WhatsApp access to Ray for the full 12 weeks, not limited to the call hours
The Guarantee

You progress or we fix it

The Guarantee

Complete all 12 sessions, do the work. If you have not closed three clients in twelve weeks, coaching continues at no charge until you do.

Client Result

What coaching produces

This is one result from one client after two weeks of 1-on-1 coaching.

Executive Coach · Australia · Week 2 of Coaching

She is a leadership coach in Australia with 18 plus years working with senior executives. She had the methodology, the credibility, and a $7,000 AUD offer on the table. Discovery calls were going well. The close was not.

In week two we reviewed a live call together. She was about to drop her price before the client even asked. I gave her one line to send after the session.

"I have a gut feeling you can achieve this, and I'm never wrong about my gut."

He paid the full $7,000 AUD that same day. No discount. No renegotiation. No follow-up needed.

$7,000 AUD · Paid in Full · After 2 Weeks of Coaching
Fit

Who this LinkedIn client acquisition programme is for

The SGL 12-Week Programme is built for operators who sell trust-based services and want a repeatable LinkedIn client acquisition system rather than more theory.

Fractional executives (CMO, COO, CFO, CPO, CTO) building an independent client base
Executive coaches and leadership coaches selling $3k to $25k engagements
Senior operators moving from a corporate role into fractional or advisory work
Consultants who already have at least one paying client and a real offer
Not a Fit

Who should not join

Anyone without a defined offer or first paying client
Operators looking for a passive course, cohort, or recorded content
Agencies buying done-for-you posting only, with no interest in the sales side
People unwilling to bring real calls and real DMs into sessions
Inside the 12 Weeks

What happens in Week 1, Weeks 2–6 and Weeks 7–12

Week 1: Evaluation and AI agent setup

We audit your current profile, positioning, pipeline and close. You leave week one with a clear diagnosis and the first of the four AI agents calibrated to your voice and your ICP, so the system is running from day one.

Weeks 2–6: Profile, positioning, content and outreach

We rebuild your LinkedIn profile end to end, sharpen your fractional executive or executive coach positioning, and stand up a 30-day content calendar. The remaining AI agents come online for content, outreach and pipeline tracking, and cold DM sequences start landing in your inbox.

Weeks 7–12: Sales calls, DM threads and the close

Content keeps running through the agents while every session works your real sales calls and DM threads. The close framework is corrected on actual conversations and tracked toward 2 to 3 closed clients per month by week 12.

Results

What results can clients expect

A rebuilt LinkedIn profile that converts profile views into discovery calls
A live pipeline of qualified fractional or coaching prospects
A close framework calibrated on your real sales calls
2 to 3 closed clients per month as the target run rate by week 12
Four AI agents running the daily LinkedIn operation in around 30 minutes a day

Results depend on your offer, effort and market. Documented example: an executive coach in Australia closed $7,000 AUD in week two.

Course vs Programme

How this is different from a LinkedIn course

Most LinkedIn courses hand you frameworks and templates and leave you to translate them to your business. This is a 1-on-1 LinkedIn coaching programme built around your pipeline.

Live 1-on-1 sessions, not recorded lessons or a cohort
Your real profile, your real DMs and your real sales calls in every session
AI agents calibrated to your voice and buyer, not generic prompts
A close framework corrected on your actual conversations
Direct WhatsApp access to Rayhan for 12 weeks, not a support forum
Why It Works

Why this LinkedIn growth programme actually produces clients

Fractional executives and executive coaches sell trust. Trust gets built on LinkedIn through positioning and content, and it gets won or lost in live sales conversations. The programme covers both sides in the same 12 weeks.

The four AI agents remove the daily lift, so the system keeps producing after the programme ends. Every session corrects real work, so nothing is theoretical. Learn more about the approach on the Startup Growth Launch home page or read the story behind it on the About Rayhan Bhatti page. To speak with Rayhan, book a free 15-minute call.

Common Questions

Frequently asked questions about the SGL 12-Week Programme

What is the SGL 12-Week Programme?
It is a 1-on-1 LinkedIn client acquisition programme for fractional executives and executive coaches. Over 12 weekly 90-minute sessions we rebuild your positioning, content, outreach, AI agents and close so you have a repeatable system for generating clients on LinkedIn.
Who is this LinkedIn coaching programme for?
Fractional executives, executive coaches, leadership coaches and senior operators who sell high-trust services and want a predictable LinkedIn client acquisition system rather than a course of frameworks.
Who should not join?
People without a real offer, anyone looking for a passive course, agencies buying done-for-you posting only, and operators who are not willing to show up on live calls and use their real pipeline in sessions.
Is this a course or recorded content?
No. Every session is live, 1-on-1, and built around what is happening in your pipeline right now. There is no recorded content and no cohort. You get direct access to Rayhan for 12 weeks.
How is this different from a LinkedIn course?
A course teaches you theory in the abstract. This programme rebuilds your profile, runs your real content through AI agents, and corrects your real sales calls and DM threads so the system is calibrated to your voice, ICP and offer by week 12.
How much time do I need outside of sessions?
One 90-minute session per week. Between sessions the four AI agents handle daily LinkedIn operation in around 30 minutes. The system is built to fit around client work, not compete with it.
What results can clients expect?
Clients target 2 to 3 closed clients per month by the end of the 12 weeks, a rebuilt profile that converts, a 30-day content engine, a live pipeline, and a close framework calibrated on their real calls. One executive coach closed $7,000 AUD in week two.
Do I need a large LinkedIn following?
No. The system is built for small but targeted audiences. 500 connections with sharp positioning converts better than 5,000 connections with a CV-style profile. We start from wherever you are.
What if I am just starting out as fractional or as a coach?
The programme works best if you already have at least one client or have gone fractional recently. You need a real offer and market experience for the outreach and close framework to land. If you are earlier than that, the free audit will tell you what to build first.
What is the investment?
The programme is $4,999. You can split it into $2,600 to start and $2,399 at week six. One closed client typically covers the entire programme.
Is there a guarantee?
Yes. Complete all 12 sessions and do the work. If you have not closed three clients in twelve weeks, coaching continues at no charge until you do.
What happens after 12 weeks?
You own the profile, the playbook, the frameworks and the four AI agents. The system runs on around 30 minutes a day without ongoing coaching. Continued support is a separate conversation.
Start Here

Start with the free audit

Rayhan records a 5-minute Loom of your LinkedIn profile showing exactly what is holding your inbound back. You talk through it on a 15-minute call. Then you decide.

Get Your Free LinkedIn Audit

DM AUDIT on LinkedIn · or book via Calendly · Home · About